Corporate digital strategies - Social media, web marketing, copywriting

Blulab advises companies on building their digital identity, brand communication and digital marketing.

Social media strategy

Social media can be an excellent opportunity for business growth, but their use must be understood and measured in relation to the reference market (B2C, B2B, local, national, international, etc.).
By managing social channels, we help companies strengthen their digital conversation with their target audience.

Social media management
Social media advertising
Content creation and optimization
Campaigns, ads and follower engagement
Editorial planning

Digital marketing and advertising

We assist our clients with the definition of digital marketing strategies, in relation to the budget available and the target audience.
After carefully analysing our client’s competitors, we develop targeted business campaigns, increasing traffic and conversions on websites.

Search Engine Marketing
Email Marketing – DEM
Digital Advertising and Pay per Click campaigns
Landing pages

SEO and web optimisation

At Blulab we have always been attentive to SEO but even more so to content marketing. This is why we pay attention to the positioning of the site through the quality of its content. We work with the client to promote their technical know-how, developing customised content that will help improve their web reputation.

Benchmark analysis
Strategic keyword search
Content planning and optimisation
Link building

Copywriting and editorial planning

We constantly stimulate dialogue and confrontation with our clients, to create original and persuasive content specifically with the target and business goals in mind.
Careful content management is essential to increase engagement and make the narrative of the brand and its products or services effective.

Storytelling and Brand Identity

Every company has a story to tell and Blulab’s job is to give voice to each identity, using an effective language that honours the expertise and know-how developed by the client.
In this delicate process, Blulab places its extensive experience at the client’s service to communicate their values and make their brand solid and recognisable in the digital landscape.

Digital strategies