In the age of the digital market, simplicity, accessibility, system integration and customisation of services are the keys to a successful business.

The focus of a successful marketing strategy is not just on the product, but increasingly on the processes and services associated with it. Consequently, it is essential to make the online shopping experience user-friendly and rewarding, while effectively and persuasively telling the story of your brand.

That’s why, here at Blulab, we work to make sites fast to consult, transforming them into digital platforms that support the activity of companies and convert visitors into loyal customers. Following a careful analysis of the brand and its competitors, we propose effective and measurable solutions, in which the store manager can dialogue and interact with the company’s management systems, perfectly integrating digital and traditional sales channels.

We design multi-channel, flexible and innovative B2C and B2B eCommerce solutions, created on platforms that are finely customised to suit the client’s business goals.

We offer proactive advice on online sales processes and on the logic behind customer interaction and loyalty, thanks to a digital strategy that combines excellent technical performance with effective and persuasive communication.

We specialise in the management of complex product catalogues featuring anything between a few hundred and millions of references.
After careful analysis, we work alongside companies to identify the most effective ways to structure the offer based on the purchasing habits of digital customers and the chosen target audience.

Together with our customers, we analyse all the data available to constantly monitor and optimise the performance of the online stores we create. Careful work on Google Analytics reports, organic positioning and the optimisation of web traffic allows us to continue effectively developing new features for online shops, always in keeping with the dynamism of the most innovative online marketing strategies.

Akeneo - Product information management

BLULAB SPECIALIST PIM (Product Information Management)

Thanks to our tools and extensive experience with open-source platforms (Akeneo) we help our clients centralise and harmonise all the technical and marketing information related to their product catalogues.