International Alba White Truffle Show

Fiera del Tartufo Bianco d'Alba

The International Alba White Truffle Show represents the highlight of Piedmont’s food and wine events calendar.

During the eight weeks of the Show, all the mystery and charm of the Tuber Magnatum Pico, symbol of a heritage of collective experiences that unite the restaurant business, hospitality and the authentic Italian lifestyle, are brought to the forefront.

This “jewel of the earth” is the focus of a busy programme of events, comprising displays, exhibitions, cooking demonstrations, food and wine events, and cultural, musical, literary, folk and sport-themed meetings.

  • Branding
  • Coordinated visual image
  • Web design
  • Communication and coordination
  • Graphic design
  • Online sale of events
  • Official brochure
  • Leaflets featuring the calendar and programme
  • Invitations and cards
  • Promotional graphics and gadgets
  • Google ADV campaigns
  • Coordinated social image and digital kit
  • Advertising campaigns in magazines and newspapers
  • Interior layouts for the Truffle Market
  • Interior layouts for the Alba Truffle Show
  • Street adverts, also in large sizes
  • Skin for Menabrea beer

Communication and coordination project: Blulab
Design & website: Blulab
Visual: Gianluca Bagnasco
Printing: Tipografia L’Artigiana
Photo credits: Davide Carletti, Davide Dutto, Luca Privitera, Giorgio Pulcini, Stefania Spadoni