The International Alba White Truffle Show represents the highlight of Piedmont’s food and wine events calendar.
During the nine weeks of the Show, all the mystery and charm of the Tuber Magnatum Pico, symbol of a heritage of collective experiences that unite the restaurant business, hospitality and the authentic Italian lifestyle, are brought to the forefront.
This “jewel of the earth” is the focus of a busy programme of events, comprising displays, exhibitions, cooking demonstrations, food and wine events, and cultural, musical, literary, folk and sport-themed meetings.
2023 Edition – L’Alba del futuro
If future holds many uncertainties, then earth will be one of the certainties of the future: this is the ‘leitmotiv’ of the 93rd edition of the International Alba White Truffle Fair. Truffle that is born and grows in the earth, the same land that gives us great wines and great products, offspring of the material and immaterial culture that has made the territory of Langhe Monferrato and Roero a Unesco World Heritage Site and one of the most important food and wine tourism destinations in the world.
- Branding
- Coordinated visual image
- Web design
- Communication and coordination
- Graphic design
- Online sale of events
- Official brochure
- Leaflets featuring the calendar and programme
- Invitations and cards
- Promotional graphics and gadgets
- Google ADV campaigns
- Newsletter / DEM
- Coordinated social image and digital kit
- Advertising campaigns in magazines and newspapers
- Interior layouts for the Truffle Market
- Interior layouts for the Alba Truffle Show
- Street adverts, also in large sizes
- Skin for Menabrea beer
Communication and coordination project: Blulab
Design & website: Blulab
Visual: Blulab CreativeLab – Gianluca Bagnasco
Printing: Tipografia L’Artigiana
Photo credits: Davide Carletti, Davide Dutto, Luca Privitera, Giorgio Pulcini, Stefania Spadoni, Giorgio Perottino (Getty Images)
