The 10 Roagna rules

Luca Roagna e Alfredo Roagna

The Roagna family have been making wine in the municipalities of Barbaresco and Castiglione Falletto for five generations.

Winegrowing is an extreme form of craftsmanship: every bottle of wine is handled at least six times before it leaves the cellar.
Luca Roagna

The production philosophy is summarised in the 10 rules contained in the Roagna Manifesto

  • Analysis and strategy
  • Branding
  • Graphic design
  • Web design
  • User Experience
  • Copy writing
  • Photography
  • Labels
  • Newsletter
Roagna - Viticoltori a Barbaresco e Castiglione Falletto
Roagna Montefico
Blulab per Roagna - Design etichette
Blulab per Roagna - Design etichette